Google PageRank
Ben Acheson: Head of SEO | Search | Content | Social Media | Marketing

Ben Acheson

Head of SEO and Social Media at Digivate - a leading London SEO agency

Ben Acheson's Blog Ben Acheson: Linkedin | Head of SEO | Agency Email Ben Acheson Ben Acheson: Twitter Ben Acheson: Google+
blog linkedin email twitter google+

About Ben Acheson

Hi, I'm Ben Acheson. I'm a successful Head of SEO with a strong track record in both agency leadership and client-side strategy. I deliver strong leadership and client relationships and get the very best out of teams to facilitate profitability and growth. I'm commercially astute and profit-focussed, with the energy and creativity to inspire people in order to drive positive transformation. I have expertise in search, content and social media marketing strategy with a deep specialisation in SEO, combined with extensive PPC experience to provide integration across digital and offline channels.

Professional profile

"I've spent many years managing digital marketing and e-commerce strategy, with emphasis on SEO, content, paid search and social media campaigns. Customer engagement tactics and viral content ideas come naturally to me. My role is always about people first and foremost: understanding people and their needs is the key to effective brand experiences that enable businesses to succeed online."

Academic profile

I'm soon to complete a Diploma in Digital Marketing from the Chartered Institute of Marketing - with my sights already set upon an MBA. I'm already reading business, leadership and management at university in my own time to complement my real-world commercial experience. I hold a Certificate in Management from the Institute of Leadership and Management, as well as an NVQ Level III in Management. I'm not just a marketer, I'm a strategist and a leader.



Online Marketing and SEO Columns I've written

Google will auto-penalise SEO agency spam from May (2012)



Business, leadership and management: columns

During my time as Head of E-Commerce and Technology I participated in Silicon.com's CIO Insights, commenting on a wide range of topics surrounding technology, business and management. Below is an article I wrote on managing change:

Managing change

http://www.silicon.com/management/cio-insights/2009/05/19/managing-ch-ch-ch-changes-39432467/



Digital Marketing and SEO links

New Media Age Magazine

SEOmoz.org blog

Practical Ecommerce



Business, leadership and management links

Harvard Business Review (magazine)

Harvard Business Review (authors)

Harvard Business Review (blogs)

(University of Oxford) Saïd Business School news

Institute of Leadership and Management

Chartered Management Institute



Business, management and technology: some of Ben's comments

The future of cloud computing

Responsible, sustainable supplier management

Bringing more women into IT

Google Chrome web browser [Download Chrome]



Books recommended by Ben Acheson

Digital marketing, SEO, business and management books

Ben Acheson: digital marketing books

Ben Acheson: SEO books



What else I like

I passionately believe in protecting our environment and I support the development of

safe, clean nuclear power - similar to the way the sun works, but using superlasers to burn the hydrogen fuel

tidal power - which can produce a constant supply of electricity

Biofuels - which enable transport and power generation through renewable resources



Favourite charities

Cancer Research - Every two minutes someone else is diagnosed with cancer in the UK. More than 1 in three of us will develop cancer at some time

Save the children - millions of children are still denied proper healthcare, food, education and protection

Great Ormond Street (children's) Hospital - Great Ormond Street Hospital treats many thousands of patients each year - children who are suffering from the rarest, most complex and often life-threatening conditions



Miscellaneous Links

'I can neither be injured by any of them, for no one can fix on me what is ugly, nor can I be angry with my kinsman, nor hate him, For we are made for co-operation, like feet, like hands, like eyelids, like the rows of the upper and lower teeth. To act against one another then is contrary to nature' (Marcus Aurelius, 167 CE)

The Meditations of Marcus Aurelius

Wikipedia

The Open University Business School



blog linkedin email twitter

Valid XHTML + RDFa

XFN Friendly