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As an SEO, PPC, Social Media and Digital Marketing guru, Ben Acheson manages technology and people effectively and 'makes it happen' for clients. With excellent relationship management skills and a natural ability to see and act upon opportunities, Ben has the drive and passion to lead change and inspire online success. A business scholar, Ben's profound knowledge of e-commerce and digital marketing can harness business strengths to increase engagement, clicks and sales. True online success demands an integrated marketing strategy, with a digital emphasis - and a paradigm shift away from traditional culture and practice. Ben has the vision to transform organisations into digital pioneers.
I've spent many years managing digital marketing and e-commerce strategy, with emphasis on SEO, SEM/PPC and social media campaigns. Customer engagement tactics come naturally to me. My role is always about people and solutions: understanding people and their experience of communication channels is what makes technology work and businesses succeed.
I'm soon to complete a CAM Diploma in Digital Marketing from the Chartered Institute of Marketing - with my sights already set upon an MBA. I'm already reading business, leadership and management at university, to complement my real-world experience. I also hold a Certificate in Management from the Institute of Leadership and Management, as well as an NVQ Level III in Management.
During my time as Head of E-Commerce and ICT I participated in Silicon.com's CIO Insights, commenting on a wide range of topics surrounding technology, business and management. Below is an article I wrote on managing change:
http://www.silicon.com/management/cio-insights/2009/05/19/managing-ch-ch-ch-changes-39432467/
Harvard Business Review (magazine)
Harvard Business Review (authors)
Harvard Business Review (blogs)
(University of Oxford) Saïd Business School news
Institute of Leadership and Management
Chartered Management Institute
Responsible, sustainable supplier management
Google Chrome web browser [Download Chrome]
Digital marketing, SEO, business and management books
Ben Acheson: digital marketing books
I passionately believe in protecting our environment and I support the development of
safe, clean nuclear power - similar to the way the sun works, but using superlasers to burn the hydrogen fuel
tidal power - which can produce a constant supply of electricity
Biofuels - which enable transport and power generation through renewable resources
Cancer Research - Every two minutes someone else is diagnosed with cancer in the UK. More than 1 in three of us will develop cancer at some time
Save the children - millions of children are still denied proper healthcare, food, education and protection
Great Ormond Street (children's) Hospital - Great Ormond Street Hospital treats many thousands of patients each year - children who are suffering from the rarest, most complex and often life-threatening conditions
'I can neither be injured by any of them, for no one can fix on me what is ugly, nor can I be angry with my kinsman, nor hate him, For we are made for co-operation, like feet, like hands, like eyelids, like the rows of the upper and lower teeth. To act against one another then is contrary to nature' (Marcus Aurelius, 167 CE)
The meditations of Marcus Aurelius
The Open University Business School
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